Product Design Lead — Agentic & AI Systems
Nearly twenty years of experience turning complex systems into products people can actually use. I work at the intersection of enterprise scale, emerging technology, and the kind of craft that holds up under pressure.
After-sales service in commercial fleet is fragmented — technicians manage cases across disconnected tools while contract and subscription details live somewhere else entirely. This project redesigned the service experience end to end, from the technician’s workflow through to customer-facing contract management.
Simultaneous modernization across multiple product lines created real fragmentation risk — teams were moving fast without shared patterns or a unified direction. This project established the design foundation that let features ship consistently across retail and commercial experiences.
Homeowners often struggle to know whether they’re maintaining their equipment correctly or caring for their lawn effectively. This project defined a future-state vision for a connected product experience — making the case for what it could be before it could move forward.
Most youth basketball apps are built for coaches — not for parents trying to understand what the numbers mean for their kid’s growth. This project transformed raw stat tracking into a meaningful development tool, giving parents the insight and confidence to support their player from game to game.
A living system for AI-augmented product design — six phase-specific skill files, interactive web tools, and a Figma workspace designed to bring Claude into every phase from discovery through delivery. Built to reshape how design practice scales with AI, not just to accelerate individual tasks.
I make complex things feel simple.
My work spans automotive, healthcare, energy, and retail — built across agency floors, enterprise consulting engagements, and my own projects. The through-line has always been the same: translate complexity into something a real person can use with confidence.
I move fluidly between vision-level thinking and pixel-level execution. I'm equally comfortable running a stakeholder workshop and getting deep into a component spec. Right now I'm actively reshaping my practice around agentic product design — designing experiences where intelligent systems act on behalf of users, and where trust, transparency, and human control are the primary constraints.
Broad experience. Consistent craft.
Feb 2025 – Present
IBM
Senior Product Designer
Designing AI-consumable content patterns and human-facing experiences for agentic systems — including Salesforce Knowledge architecture structured for both human findability and AI reasoning. Also led a 5-week AI Maturity Assessment of AskGartner for IBM Consulting, conducting VP-level stakeholder interviews and synthesizing user research across 7 maturity paradigms to surface experience gaps as the primary risk and co-develop a phased roadmap toward agentic capabilities.
Dec 2018 – Feb 2025
Dialexa
Acquired by IBM, 2022
Manager, Product Design — Senior Product Designer — Product Designer
Six years across three roles, progressing from individual contributor through design management. Led platform transformation for FedEx Office, fleet products for Navistar International, precision agriculture tools for John Deere, and enterprise software vision for Unisys. Earlier engagements included healthcare distribution design for AmerisourceBergen and consulting design sprints for Deloitte.
Jun 2016 – Nov 2018
Ansira
Formerly SQ1
Associate Creative Director
Led creative and UX direction for digital marketing engagements across national brand clients — concept development, information architecture, and interaction design across web, mobile, and campaign platforms.
Jun 2011 – Jun 2016
SQ1
Senior Art Director / Art Director / Interactive Designer
Progressed through three roles over five years at a Dallas-based digital agency, leading interactive design and creative direction for consumer and B2B clients.
Most of my case studies are covered by NDAs. Download the full portfolio deck for detailed case studies, or reach out directly to connect.
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